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Betfair, the betting exchange which recently went public has obviously been reading the book ‘How to lose friends and alienate people’. In what can only be described as yet another huge public relations disaster, the accountants at Betfair have decreed that if you’re a successful punter on the betting exchange, then you’re going to have to pay a new tax somewhere between 40% and 60%.
The original principle behind Betfair and all other betting exchange was that prices would be better than a traditional bookmaker by about 20%. In this new move, Betfair, have at a stroke, made calculating what you’re going to pay more difficult than buying a mobile phone contract whilst juggling five extra sharp ninja swords.
We spoke with one of their customers who today received a call from a Betfair rep…
Betfair Rep : ” Did you read the article in this morning’s racing post “
Customer : “No, why ? “
Betfair Rep : ” I’m calling to inform you that you are now in this group of people and you’ll now be paying the new rate of premium charge of 60%, there’s nothing I can do about it , that’s just how it is “
Customer : ” So… effectively you’re telling me to F*&k off “
Betfair Rep : “No, that’s not what I’m telling you, I’m just informing you of the new premium charges”
Ultimately, this will end up costing the customer huge amounts of money and, as of today, the customer is moving to Betdaq to do all his exchange trading. We popped a call into one of our guys who work in Betdaq, who stated that “The phone’s not stopped ringing, people are leaving Betfair en masse, we’re having to get extra people just to man the phones.. we’re very happy but very busy..”
Betfair’s customer support has always been lacking, but the corporate disregard for the class of customers who made Betfair what it is today is simply shocking which is a shame, Betfair used to be the community and we all know what happens to companies that don’t pay attention to the customer…. they move elsewhere because customers are fickle beasts.